--- title: "Hospitals vs. Amazon: Competing with Tech Giants" description: Amazon Clinics is expanding nationwide, leaving hospitals in the unknown about their future. But hospitals can compete, if they take digital transformation seriously. image: https://blog.steerhealth.io/hubfs/doctor-6161898_1280.jpg --- [![Steer Health](https://blog.steerhealth.io/hs-fs/hubfs/raw_assets/public/Steer_Health_August_2021/images/Logo.png?width=6643&height=200&name=Logo.png "Steer Health")](https://steerhealth.io/) - [Why Us](https://steerhealth.io/why-steer/) - Solutions - [Growth](https://steerhealth.io/growth/) - [Reputation Management](https://steerhealth.io/reputation%20Management/) - [Patient Experience](https://steerhealth.io/patient-experience/) - [Clinical](https://steerhealth.io/clinical/) - Who We Serve - [Hospitals](https://steerhealth.io/health-systems/) - [Primary Care](https://steerhealth.io/primary-care/) - [Specialty Care](https://steerhealth.io/specialty-care/) - [Surgical Centers](https://steerhealth.io/surgical-centers) - [How It Works?](https://steerhealth.io/how-it-works/) - Resources - [Blog](https://blog.steerhealth.io) - [Improve Patient Experience](https://go.steerhealth.io/how-to-grow-your-medical-practice-by-improving-the-patient-experience) - [About](https://steerhealth.io/about/) [Request A Demo](https://steerhealth.io/request-a-demo) [Free Demo](https://steerhealth.io/request-a-demo/) ![Telehealth](https://blog.steerhealth.io/hubfs/doctor-6161898_1280.jpg) # Hospitals vs. Amazon: How Hospitals Can Compete with Tech Giants Published by [Steer Health](https://blog.steerhealth.io/author/steer-health) on Aug 10, 2023 A recent article on [Becker's Healthcare highlights Amazon's](https://www.beckershospitalreview.com/disruptors/can-hospitals-compete-with-amazon-clinic.html?origin=BHRE&utm_source=BHRE&utm_medium=email&utm_content=newsletter&oly_enc_id=2914G0448378I8W) ambitious nationwide expansion of its telehealth service, the Amazon Clinic, raising questions about its potential impact on the healthcare industry. The move has prompted discussions within the community about the competition hospitals might face from the tech giant. While Amazon [doesn't have](https://www.beckershospitalreview.com/disruptors/how-amazon-clinic-works.html) an owned telehealth platform or providers, it connects patients with companies such as Curai Health, Hello Alpha, SteadyMD, and Wheel. Until now, the Amazon Clinic benefits patients with minor, episodic health problems and people without health insurance. But hospitals are becoming increasingly aware of the growing competition, due to Amazon's high recognition and huge customer base. ### **How hospitals can compete with Amazon** It's fascinating to see **Amazon's rapid expansion** into the healthcare landscape, catering to consumers' demand for convenient and accessible virtual care. The tech giant's move aligns perfectly with its **consumer-centric approach**, emphasizing efficiency and convenience. However, it's important to recognize the **unique strengths that traditional hospitals** possess – a foundation built on trust and community involvement. While Amazon Clinic offers quick and cheap on-demand care, the established relationships and trust that patients have with their primary care providers and local healthcare institutions are invaluable. Hospitals play an integral role in treating ailments and fostering a sense of belonging within communities. As healthcare continues to evolve, there's a clear need for traditional hospitals to embrace digital transformation. By leveraging technology to enhance patient experiences, streamline processes, and provide seamless virtual care, hospitals can bridge the gap between consumer expectations and the personalized, human touch they've always provided. In this ever-changing landscape, the key lies in striking a balance between Amazon Clinic's convenience and the holistic, community-centered approach that hospitals inherently embody. By adapting and innovating, hospitals can position themselves as strong competitors in digital healthcare, offering a comprehensive and trusted alternative to Amazon's services.  *Reference: Giles Bruce, "Can hospitals compete with Amazon Clinic?" Becker's, August 7, 2023.* *[![New call-to-action](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/19993171/9f9e0cfa-f2ce-49dd-abbe-40609cbc828f.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/19993171/9f9e0cfa-f2ce-49dd-abbe-40609cbc828f)* [Back to Blog](https://blog.steerhealth.io) - [Tweet](https://twitter.com/share) ## Related Articles [Everything You Need to Know About the New Steer Concierge Platform for Streamlining Hospital Rounding](https://blog.steerhealth.io/learn-more-about-the-new-steer-concierge-app-for-streamlining-hospital-rounding) ## [Everything You Need to Know About the New Steer Concierge Platform for Streamlining Hospital Rounding](https://blog.steerhealth.io/learn-more-about-the-new-steer-concierge-app-for-streamlining-hospital-rounding) U.S. hospitals face significant challenges in 2023, from staff shortages to rising care costs to... [Becker’s Podcast: AI & Technology for Enhancing Revenue, Costs & PX](https://blog.steerhealth.io/podcast) ## [Becker’s Podcast: AI & Technology for Enhancing Revenue, Costs & PX](https://blog.steerhealth.io/podcast) Uncovering the power of AI and technology to help you stay at the forefront of healthcare innovation [How to Respond to a Third-Party Data Breach](https://blog.steerhealth.io/third-party-data-breaches) ## [How to Respond to a Third-Party Data Breach](https://blog.steerhealth.io/third-party-data-breaches) Data breaches have become an unfortunate reality in today's digital age, and the healthcare... [![steer Health-05](https://blog.steerhealth.io/hs-fs/hubfs/Logos/steer%20Health-05.png?width=150&height=31&name=steer%20Health-05.png "steer Health-05")](https://steerhealth.io/) Steer’s Conversational AI platform for provider organizations combines the power of AI with the human touch of your team to deliver 5-star patient experiences while boosting profitability. [Facebook-f](https://www.facebook.com/steerhealth) [Twitter](https://twitter.com/Steer_Health) [Linkedin](https://www.linkedin.com/company/steerhealth) ## Who We Serve - [Health Systems](https://steerhealth.io/health-systems/) - [Primary Care](https://steerhealth.io/primary-care/) - [Specialty Care](https://steerhealth.io/specialty-care/) - [Surgical Centers](https://steerhealth.io/surgical-centers/) ## About - [Why Us](https://steerhealth.io/why-steer/) - [About Us](https://steerhealth.io/about/) - [How it Works?](https://steerhealth.io/how-it-works/) ## Solutions - [Growth](https://steerhealth.io/growth/) - [Reputation Management](https://steerhealth.io/reputation-management/) - [Patient Experience](https://steerhealth.io/patient-experience/) - [Clinical](https://steerhealth.io/clinical/) ### © All rights reserved